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Brand Activations

Rightside's custom brand activations connect consumers with your brand through direct interactive engagements. Brand experiences generate lasting brand awareness by invoking emotional responses and memories, and prompting consumers to act. Based in Melbourne, Rightside offers brand activation services from concept design to construction and installation. Our past projects include trade show stands, event activations, shop fittings, visual merchandising, custom signage, promotional merchandise and more.

A yellow brick pop up bar with vine covered walls and a prosecco fountain

A giant letter "Q" against a vine covered green wall

A trade show stand showcasing various light fittings

A red Campari branded bar, and backlit shelf unit stocked with hundreds of Campari bottles

A giant Surface Pro laptop computer

A black pop up wine bar with a mirror, decorated with floral arrangements in an industrial setting

A rustic pop-up wine bar with crates and barrels overlooking a hilly landscape

A temporary fire pit near a lake

A black wire mesh and red branded photo backdrop, based on a UFC octagon

A wooden trophy shaped like Queensland with "XXXX Derby" written on a yellow shield

A product shelf with backlit initials behind it

A photo opportunity room with a horse shaped motorcycle and a giant fire cracker to ride on

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